The not-for-profit, formerly known as the WEEE Fund, is calling on households to stop throwing away and hoarding unwanted old electricals and start reusing and recycling them instead.
As part of the campaign, Material Change is funding technical research on the barriers to reusing and recycling old electricals, with the aim of finding new approaches to recycling.
The organisation is also working with partners to expand the number and type of electrical collection points across the country.
It has launched a website to help householders find their nearest reuse and recycling points and encourages people to recycle their electricals when lockdown lifts.
Announcements about the expansion of reuse and recycling facilities will be rolled out later this year.
The Recycle Your Electricals campaign will also involve a communications initiative to help people see the value of their old electricals and know what to do with them.
Scott Butler, executive director of Material Change, said: “We want to stop old electricals being simply thrown away, and create a campaign that inspires millions to take action by reusing and recycling.
“When we recycle our old electricals, we’re giving a new lease of life to the treasure hidden within - valuable metals like gold, copper, steel, and aluminium.
“These materials can then be transformed into everything from bicycles to life-saving equipment.
“If you’re decluttering at home, now is a good time to gather up, prepare, and store your old electricals in a bag - ready for recycling after lockdown.”Orginal Source