Levi Strauss unveils new ‘circular’ concept store

Fashion has a huge waste problem, with a bin lorry full of garments landfilled every minute, according to the Ellen MacArthur Foundation.

The good news is that alternatives to the linear take-make-dispose models which define fast fashion are growing rapidly – and that the pandemic seems to have pushed brands and consumers towards resale, rental and repair, rather than acting as a deterrent.

One of the latest announcements in this space comes from Levi Strauss, which this week opened a new concept store in Soho, London, selling items made using its back catalogue. Customers can choose garments which are either faulty, returned or donated second-hand and put them in for repairs, customisation and tailoring. Items which were not in good enough condition to be sold as intended have been upcycled into bags, hats and other accessories, following the success of Levi’s pilot range of recycled bags.

“The space serves as a new blueprint for an in-store consumer experience; a physical brand hub defined by creativity and a circular-economy concept making Levi’s last even longer,” the company said in a statement.

Orginal Source