Fashion retailers including Ted Baker will work with the London Waste and Recycling Board
Each retailer will trial models such as clothes hire, product resale, repair and rental services.
Case studies will be created and shared once the project is complete to help other retailers and brands.
Consumers are increasingly demanding more sustainable options from brands, and by adopting more circular practices, they can reduce their environmental impact and create more value and profit.
The Ellen MacArthur Foundation estimates an industry-wide move towards circular fashion could add $160bn in value by 2030.
Anna Smoothy, senior marketing manager for outdoor brand FW, said: “ We are not just making eco-friendly products destined for landfill – we would like to underline the fact that we are developing a Repair Program with QSA and LWARB so that our fans invest in FW for life.”
Resale is growing nine times faster than traditional retail, according to the Business of Fashion report.Orginal Source