Asda Opens New Sustainability Store

New sustainability trial store and unveiled a new plastics reduction strategy with a promise that customers will not pay more for greener options.

The supermarket has partnered with some of the UK’s most popular household brands including PG Tips, Vimto, Kellogg’s, Radox and Persil to create the store located in Middleton, Leeds.

The store is designed to help shoppers reduce, reuse and recycle with ease and Asda estimates the numerous initiatives being trialled in Middleton will save one million pieces of plastic per year.

Asda will use the Middleton store to test and learn which elements of its new offer appeal most to customers and can be developed at scale to be potentially rolled out to more locations in 2021.

And to encourage customers to shop sustainably, the supermarket has also launched ‘Greener at Asda Price’ a national price promise that loose and unwrapped products will not cost more than wrapped equivalents.

The new store includes the following features:

Asda recognises that sustainable shopping must be affordable and accessible to all customers and commits customers won’t pay more for greener options. The company is also committed to generating zero carbon emissions by 2040, reducing waste by 50% and having a net regenerative impact on nature no later than 2050.

In 2018, Asda set a weight-based target of 15% reduction in plastic packaging by 2021, with the company removing over 9,300 tonnes of plastic from their own brand products since then. Now it has introduced an additional commitment to remove 3bn pieces of plastic from own-brand products by 2025.

It has also committed to introduce over 40 refillable products by 2023 and invest in 50 closed loop and circular projects by 2030, working closely with waste management companies, recyclers and product developers.

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