Notpla, which is backed by drinks giant Lucozade Ribena Suntory, will use the funding to take its Ooho product a step closer to commercialisation – the product has already received a great deal of attention in the media after being used to hand out Lucozade capsules to runners in the London marathon and its developers hope to soon see it hit the mainstream.
Made entirely from seaweed, the packets naturally biodegrade in under six weeks, unlike plastic alternatives that can take hundreds of years to break down in the environment.
The brand says the funding from Innovate UK will help to improve the capsules and help develop a machine able to manufacture and sell up to 3,000 Oohos a day, which could be placed in public places like schools, libraries or gyms.
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